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Business Overview · Data current as of 2026-05-12
Ticket pricing across primary and secondary markets, sponsorship deals by category, and where Toronto ranks on revenue signals versus the rest of the league. Phase 1 data is manually curated. Phase 3 will add automated twice-weekly ticket snapshots.
#2
League Rank: Total Sponsorship $
$14.7M
Est. Annual Sponsor Revenue
9
Active Partners
4
Upcoming Home Games Tracked
Primary face value (Ticketmaster) vs secondary market (StubHub). Red flags fire when get-in falls below face value or median secondary drops under 80% of face — early signal of season-ticket-holder dumping.
Wed, May 13 · Coca-Cola Coliseum
Seattle Storm at TempoFace Value (Primary)
$35–$250
avg $78
Secondary Market
$42–$285
median $78 · 287 listings
Secondary vs Face
100%
Premium to face
Fri, May 22 · Scotiabank Arena
Indiana Fever at TempoFace Value (Primary)
$65–$850
avg $245
Secondary Market
$145–$1250
median $325 · 1842 listings
Secondary vs Face
133%
Premium to face
Fri, Jun 5 · Coca-Cola Coliseum
New York Liberty at TempoFace Value (Primary)
$45–$350
avg $115
Secondary Market
$55–$425
median $125 · 528 listings
Secondary vs Face
109%
Premium to face
Face Value (Primary)
$40–$320
avg $108
Secondary Market
$38–$380
median $82 · 245 listings
Secondary vs Face
76%
Below face — watch
Phase 1: manual seed values. Phase 3 will automate twice-weekly snapshots from your local machine (cloud IPs get blocked by Ticketmaster + StubHub anti-bot). Aggregates only — we never republish raw listing data.
Every announced Tempo deal with category, contract length when public, and estimated annual value from reported deal sizes.
First-ever jersey patch sponsor of the Tempo. Logo on shoulder. Founding partner.
$1.5M–$2.2M
Est. / year
Front-of-jersey patch under the front number. Banking category exclusivity.
$1.8M–$2.8M
Est. / year
Multi-year national broadcast deal. All Tempo games on TSN.
$3.5M–$5.0M
Est. / year
Multi-year apparel deal. Note: most other WNBA teams are on Nike.
$800K–$1.5M
Est. / year
Founding partner. Banking secondary sponsor (CIBC has primary front-of-jersey).
$1.5M–$2.5M
Est. / year
QSR category. Activation across all home games.
$800K–$1.2M
Est. / year
Travel partner. Official airline.
$600K–$1.0M
Est. / year
Performance wear partner. Toronto-headquartered.
$500K–$900K
Est. / year
Naming rights for Coca-Cola Coliseum. Predates Tempo announcement.
$400K–$800K
Est. / year
Estimates from public reporting. Most teams do not disclose contract values publicly — ranges reflect industry reporting variance.
All 15 teams ranked by total estimated annual sponsorship revenue. Tempo highlighted.
| Rank | Team | Est. Annual $ | Partners |
|---|---|---|---|
| #1 | Golden State Valkyries | $15.4M | 11 |
| #2 | Toronto Tempo | $14.7M | 9 |
| #3 | Seattle Storm | $13.6M | 10 |
| #4 | New York Liberty | $12.3M | 6 |
| #5 | Indiana Fever | $11.8M | 6 |
| #6 | Minnesota Lynx | $10.6M | 10 |
| #7 | Phoenix Mercury | $10.2M | 9 |
| #8 | Las Vegas Aces | $9.5M | 6 |
| #9 | Connecticut Sun | $9.1M | 8 |
| #10 | Portland Fire | $8.8M | 8 |
| #11 | Los Angeles Sparks | $8.3M | 6 |
| #12 | Washington Mystics | $8.0M | 8 |
| #13 | Atlanta Dream | $7.5M | 8 |
| #14 | Dallas Wings | $7.5M | 7 |
| #15 | Chicago Sky | $7.2M | 7 |
Tempo is in its inaugural season. Established franchises have built their sponsorship books over multiple years. Year-1 comparison favors franchise-history more than current commercial demand.
Tickets. Primary face values from Ticketmaster public listings. Secondary aggregates (get-in, median, listing count) from StubHub. We never republish individual listings — only computed aggregates suitable for editorial coverage. Snapshots will be taken twice weekly starting Phase 3.
Sponsorship values.Most WNBA teams don't disclose deal values. Estimates here are midpoint figures from industry reporting (Sportico, Front Office Sports, Sports Business Journal) when available. Ranges (e.g. $1.2M–$1.8M) reflect typical reporting variance for deal sizes.
Red flags. A game is flagged when secondary median drops below 80% of face value, or when the cheapest secondary listing is below the cheapest face value seat. Both are early indicators of season-ticket-holder offloading.
Update cadence. Sponsorships refresh quarterly (last verified label per team). Tickets refresh twice weekly once Phase 3 ships. Full plan at docs/plans/2026-05-12-tempo-business-overview.md.
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